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About Digiart

Digiart is an exceptional groundbreaking initiative of the Royal Beach Tel Aviv Hotel, to promote young Israeli digital artists. DigiArt– The digital art incubator is a state of the art addition to the Isrotel chain’s range of activities that aims at advancing Israeli culture and art.

The goal of this project is to support and promote young Israelis working in the field of digital media: photography, video art and animation. After a meticulous examination process, our professional selection committee, which included project curator Sharon Toval, DigiArt’s initiator Shira Oren-Nahmias and hotel designer Harald Klein, decided upon 18 uniquely talented artists, all of whom are recent graduates of Israel’s leading academic institutions. The hotel was transformed into a gallery, showcasing 600 digital artworks.

DigiArt, the Israeli digital art project, aims at promoting young Israeli artists working in digital media, such as photography, video, animation, and more.
It aspires to expose these artists’ works both to the local and the international artistic discourse, while also contributing to the community and the culture of Israel.

Photography has always raised questions regarding the relationship between the technology it employs and the reality it captures. Does photography successfully reflect reality or just a small part of it? Is it faithful to its subject, or is it simply an illusion created by the viewer’s perspective? These, amongst many other questions, are dealt with by the artworks displayed as part of the DigiArt project.

This digital art incubator provides a home for these 18 artists and their works, which will also be available for purchase at the hotel.

Project Curator: Sharon Toval.

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