Yael Bronner Rubin, Alperstein, 40*60 cm, 2011
In her exhibition, Yael Bronner Rubin focuses on still life photography, and gives it the stance of a scene. The visual richness created by the compositions relates to Kitsch art, which is often identified with popular contexts, as well as the use of clichés and exaggerated visual sweetness. The word ‘Kitsch’, derived from German, was originally a concept used in Pop Art in the 60’s, and it meant inspiration to the masses, both in the artistic and in the philosophical sense. Yael engages consciously with the Kitsch, and so she neutralizes its popular meaning. Incidentally, her placing of collages over objects, and pictures over wooden surfaces, blurs the division between photography and plastic art, while raising questions about the essence of photography. Yael’s work presents primarily her personal and cultural world. She emphasizes beauty to express her femininity and her natal South African culture. Using rich, colorful and intense ornamentation, she creates Kitsch still life compositions, charged with social, cultural and political elements.